Capstone Business Talks
A podcast by Capstone Law about better ways to run and grow your business in New Zealand. We bring you inspiring stories from the smartest kiwi business minds to help you successfully scale your company and investments. The show is hosted by me, Kenneth Sun, the founding partner of Capstone Law and an alumni of the University of Cambridge.
Capstone Business Talks
Episode 4: Inbound Marketing Strategies
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Capstone Law Limited
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Episode 4
Capstone Business Talks is a podcast about the better ways to work and to grow a profitable business.
In this episode, we speak with Luke Chong, Client Success Manager at Inbound NZ, about marketing strategies in the digital age.
Inbound NZ is an award winning digital marketing agency. They offer end-to-end digital solutions and consulting for mid-cap to large-cap companies. Some of their clients are Ministry of Education, Vodafone, AMI Insurance, State Insurance, IAG just to name a few.
Please join us for our discussions on the following topics:
- Can you explain what inbound marketing is?
- What is the main difference between traditional marketing (e.g. TV, radio, print advertising) and inbound marketing?
- Can you explain a bit about the journey that a buyer goes through in the digital age?
- How does inbound marketing fit in with the buyer’s journey?
- Can you give some examples of effective content that businesses can create?
- If a business adopts an inbound marketing strategy, is it still necessary to pay for advertising in social media platforms such as Google / Facebook / Instagram?
- If a business pays for social media advertising, should we simply promote the business, or should we promote the content?
- Is email marketing still effective nowadays?
- What’s one simple thing that businesses can do right now online to improve sales?